As international brand guardians for Watsons in Asia and Europe, WHAM worked with Watsons’ regional team to reshape the brand’s visual language in 2019/2020. With a core audience of Gen Z and Y consumers whose desire to evolve every day and experience new and fresh trends in health and beauty, we shifted towards a more dynamic and fluid visual style, with a more diverse palette of colour, graphic and typographic elements. The updated style was rolled out across Watsons’ stores, digital media, communications and campaigns throughout 2020.