As UK and international brand guardians, WHAM collaborated with Three and lead advertising agency Wonderhood Studios, to reinvigorate the UK telco brand in 2021. The refresh, built on big network ambitions, frames Three as the customer-centric brand offering better connections and broader possibilities to more people. This came to life in a distinctive new colour system and an infinite canvas of experiences, navigated by mobile movements. WHAM’s work included working with the team at Three to set the vision for the business going forward, the creation of full brand guidelines and support for their implementation across the business.


Behind the Scenes