Aa kode+

With line extensions and improved formulas in place, Watsons China asked WHAM to refresh the AA Kode+ brand and packaging, to strengthen its appeal with aspirational urban men in China. The range, characterised by Asian film star Aaron Kwok, uses complex natural ingredients to unlock the ‘code’ of men’s skin, delivering a select portfolio of moisturising, toning, cleansing and male grooming products.

WHAM developed a new brand story, visual identity and packaging and key visual assets – elevating the brand’s sophistication using a unique product coding system, and a promise to revive fatigued skin.