When Wind and Tre merged as one network, WINDTRE became the largest telecommunications company in Italy. WHAM worked with the business to create a new Visual ID, based on the best of both worlds: the warm, family-orientated Wind with its fluid, artistic, hand-drawn aesthetic; and the future-ready, digitally advanced nature of Tre.

From a new logo to detailed guidelines, WHAM compounded these traits, bringing them together to create a digital-first, future-ready, distinctly Italian brand with closeness and family at its heart.

WHAM continues to work with WINDTRE in a strategic and creative capacity.