In 2020, WINDTRE became the largest telecommunications company in Italy, as Wind and Tre became one.
WHAM created a living colour, photography and illustration style, and tone of voice. WHAM developed the Identity across multiple markets including business and consumer, as well as reward platforms and social media.
WINDTRE envisioned to encompass the best of both worlds: The warm, family orientated Wind, characterised by its fluid, artistic, hand-drawn aesthetic, and the future ready, digital thinking, vigorous nature of Tre.
From a new logo to detailed guidelines, WHAM compounded these traits, bringing them together to create a digital-first, future-ready, unique brand that has family at it’s heart and is distinctly Italian.