Utility Project is a new accessories brand, conceived through collaboration between Three, CKH IOD and WHAM. The brand seeks to redefine utility, as a no-compromise union of style, function, sustainability and affordability.
This no trade-off philosophy informs a simplistic visual language, based on an interlocking U and P which represent connection through technology. WHAM has overseen all aspects of brand design, including naming, identity, product packaging and merchandising, with launch across Three markets in 2020/2021.
Behind the Scenes