Skin Advanced

Formulated with cutting-edge Japanese skincare technology, Watsons China’s ‘Skin Advanced’ own brand caters to women and men with sensitive skin, offering a wide range of simple, premium skincare formulas that hydrate, repair and strengthen the skin barrier. The active ingredient is Platinum, its nano-particles restoring the energy in weakened skin cells, reducing skin’s susceptibility to inflammation, redness and itchiness. Having refined the Skin Advanced brand proposition and story in 2023, WHAM has created key assets and communications for Skin Advanced Hydration and Skin Advanced Firming ranges – placing Platinum at the forefront, and reaffirming the long-term brand language of ‘Japanese simplicity’.