3Olympia Theatre

Three Ireland recently announced its primary sponsorship of Dublin’s legendary Olympia Theatre, a much-loved venue with a storied theatrical and musical history. WHAM collaborated with Three and Live Nation to redesign the venue’s identity for its official reopening in September 2021. The creative approach, heavily influenced by 3Olympia’s heritage and architectural features, included a new logo design, a custom typeface and a new internal signage system. WHAM’s work with Three Ireland has also included 3Arena’s rebrand, the centrepiece of Three Ireland’s live music venue sponsorship strategy.

Behind the Scenes