Starting life as a standalone perfumery in Paris, France, Marionnaud has grown to become one of the most successful beauty chains in Europe, renowned for its personable service and the expertise of its staff.

Having positioned Marionnaud as the ‘trusted expert in personal beauty’, WHAM acts as its global brand guardian, assuming responsibility for the cross-channel evolution and periodic revision of the brand, in addition to supervising its entire communications output.

Our work with Marionnaud has evolved the brand’s identity as a modern and forward-thinking beauty multinational in a rapidly-changing consumer landscape. Ongoing work includes a full brand refresh, the creation of multiple key campaigns throughout the marketing calendar, and retail and brand redesigns for Marionnaud’s extensive own-brand skincare ranges.