Vietnamobile, one of the country’s challenger mobile networks, enlisted WHAM to help reposition its brand, targeting Vietnam’s young-at-heart data lovers. The project called for a simple and memorable idea, and a strong and compelling story that could be told without significant media investment. WHAM’s idea, ‘The Big-Hearted Network’ gave the brand a platform to communicate its generous product and data propositions, executed with a versatile visual hook made for Vietnamobile’s digitally-savvy audience.