My Party Gal

Building on the recent relaunch of cosmetics own-brand My Party Gal in China, WHAM worked with Watsons to launch range extensions in 2020, to address the appetites and attitudes of a niche Gen-Z audience; young women who want to live by their own rules, create their own looks and have fun doing it. Using the signature design code and bold tone-of-voice, WHAM created packaging, video and merchandising assets for use in Watsons China stores.