My Party Gal
The My Party Gal story continues to reflect new trends, and the fast-changing tastes of young Chinese women. The brand’s latest product extensions focus on creating a cute look that can be adapted easily throughout the day. WHAM worked with Watsons to bring to life this idea in stores, with a digital campaign inspired by social media stories – and their ability to quickly capture multiple moments in time, however fleeting. The campaign ‘My Life. My Looks’ ran across digital and social media and in-store merchandising.