The 2023 Makeup Miracle campaign focused on a woman’s self-belief, and the desire to express who she is through exquisite textures and professional-standard looks. WHAM oversaw the design and production of the brand’s iconic new packaging and a full suite of communications assets; including photography, campaign video and visuals for in-store merchandising and digital platforms.
Makeup Miracle is a professional-standard makeup brand, inspired by fashion and cosmetics trends. Having worked with Watsons to re-establish the brand in 2017, WHAM continues to evolve Makeup Miracle in line with a stream of new product launches and limited editions.
Behind the Scenes