Makeup Miracle is a professional-standard makeup brand, inspired by fashion and cosmetics trends from the west, available in China. Having worked with Watsons to re-establish the brand in 2017, WHAM continues to evolve Makeup Miracle in line with a stream of new product launches and limited editions.
In 2020, Makeup Miracle extended its range to include new couture-inspired Satin Lipstick, Liquid Foundation and Eyebrow Liner – for which WHAM created packaging and a suite of digital, merchandising and photography assets. The work connected Makeup Miracle’s new textures and colours to the concept of Instant Couture.
Behind the Scenes