Makeup Miracle 2022
Designed around the themes of couture, confidence and the power of femininity, Watsons’ newest Makeup Miracle collection further ‘premiumized’ the fashion-inspired own brand, satisfying the ever-growing demand for internationally inspired looks in China.
For 2022 WHAM worked with the Watsons China cosmetics team to create new packaging and a suite of digital, merchandising and photography assets, including video content for Custom Foundations, and a unique new lipstick shade ‘Be Only You #545’.
Makeup Miracle is a professional-standard makeup brand, inspired by fashion and cosmetics trends. Having worked with Watsons to re-establish the brand in 2017, WHAM continues to evolve Makeup Miracle in line with a stream of new product launches and limited editions.
Behind the Scenes