To reflect the modernity and dynamism of the AS Watson Group, WHAM undertook a thorough refresh of the corporate identity in 2023, in collaboration with the company’s senior management team. The update was based on a simplified and stylised version of the company’s familiar emblem, a new brand colour and a revised wordmark. Over 180 years after the AS Watson business originated, the group retains its overarching values and its purpose – to put a smile on customers’ faces, today and tomorrow. WHAM’s redesign reinvigorates the brand, with a sense of clarity and confidence.
Behind the Scenes