Makeup Miracle

Featuring evolved packaging and new campaign work from WHAM, Makeup Miracle extends its lipstick and foundation portfolio, showcasing first-to-market technologies and upgraded formulas.

‘Lip-Sync’, this year’s matte and shine lipstick launch, promotes innovative Butterflow technology for long-wear adherence and colour vibrancy. New foundations feature skin-nourishing black orchid essence and incredibly fine micro-particles for an intelligent fit.

As brand guardians, WHAM has been collaborating with Watsons’ Own Brand teams since 2016, evolving Makeup Miracle’s brand positioning and creating and producing a stream of campaign elements every year; including video, in-store merchandising executions and ecommerce assets.