Watsons China

Building on their successful ‘Rule Your Own Beauty’ campaign, WHAM worked with Watsons China to create and co-produce the brand’s next campaign entitled ‘Dare To Try’ – a invitation to explore and express themselves through beauty at Watsons across China,

The TVC, shot in Chongqing (a hub for contemporary Chinese culture), was at the heart of the campaign, capturing a series of transformative moments, sparked by colour cosmetics and the sense of adventure innate in young Chinese women.