Collagen

Collagen is a Watsons skincare own brand that plumps and hydrates skin, with a target audience of youthful Chinese females and an accessible price point. As long-term own brand guardians for Watsons, WHAM helped reposition the brand, redesigning the visual identity

and brand voice with colourful, capsule-shaped packaging and bright and optimistic animations that played out across store merchandising and digital media.