Aa Kode+

Watsons launched Aa Kode+ to target a sophisticated Chinese male audience with busy lives, who require a solution to fatigued skin. Alongside a full packaging update, WHAM developed merchandising and video content around the campaign concept of ‘fully charged skin’ – the promise that at the start of each day, a man can re-energise and rehydrate to 100%, in the same way as he’d recharge his digital devices.