Marionnaud 1984

A new, premium cosmetics range by Marionnaud and Watsons, 1984 combines classical Parisian looks with a modern aesthetic. WHAM and Watsons China collaborated to create and launch this unique brand in 2020 – with a concept that appealed to the sophisticated tastes and desires of an audience who aspire to European beauty trends. The launch campaign, ‘I was born to be me, all of me’ was executed with full digital and merchandising assets, including Point of Sale and Video content.